The first color developed with colorists for colorists.
Color is the very essence of creativity, unlimited and universal. The colorist‘s world is the heart of our brand, where real understanding frees the imagination.
By working with colorists, we understand and commit to fulfilling their needs with proven best performance, latest inspiration and real partnership.
Proven Best Performance* Perfect equalization: Smoothest consistency. Unrivaled coverage & color intensity: Color Crystal Complex locks in color like a magnet. New level of care & inner hair strengthening: Fortifying Miracle Tree Proteins & caring developer.